Reading Notes: 'Earning is Everything: B.League as the Ultimate Business Model' by Ashihara Kazumasa

Reading notes on Kazumasa Ashihara's book about B.LEAGUE's business model.

Reading Notes: 'D2C: Brand Strategy to Win with "Worldview" and "Technology"' by Yasuhiro Sasaki

Reading notes on Yasuhiro Sasaki's book on D2C brand strategy.

Reading Notes: 『いちばんやさしい新しいSEOの教本 第2版 人気講師が教える検索に強いサイトの作り方［MFI対応］』(The Easiest New SEO Textbook 2nd Edition: How to Build Search-Strong Sites as Taught by Popular Instructors [MFI Compatible]) by Hiroshi Yasukawa

Reading notes revisiting an SEO beginner-friendly textbook by Hiroshi Yasukawa.

Reading Notes: 『ファンベース　─ 支持され、愛され、長く売れ続けるために』(FanBase: To Be Supported, Loved, and Continue Selling Long-term) by Naoyuki Sato

Takeaways from Naoyuki Sato's 'FanBase' on how fans create fans and how to grow core supporters, read through a recruitment PR lens.

Reading Notes: 'New Edition: Lanchester Strategy - The Underdog Reversal Law: How Small Companies Can Win and Become Profitable' by Masafumi Fukunaga

A startup CEO's takeaway from 'Lanchester Strategy' — analog close-combat sales gain value as IT-driven outreach spreads.

Book 'PR Work Techniques' recommended by a PR person at a certain IT company

A short note on 'PR Work Techniques,' a book recommended by an IT-company PR practitioner.

Reading Notes: 'Purpose: The "Meaningful" Economy and Beyond' by Hironori Iwasaki and Yasuhiro Sasaki

Reading notes on 'Purpose,' covering purpose-led strategy and Gen Z's meaningful consumption.

SNS strategies learned from 'Achieving Dreams Through SNS'

Reading notes on 'Achieving Dreams Through SNS' — differentiating posts by platform and starting with no risk.

Coupons and the Act Against Unjustifiable Premiums and Misleading Representations

Notes on coupons and Japan's premium and misleading representation regulations, referencing the Consumer Affairs Agency Q&A.

Email Marketing Services Summary (MailChimp, Mad Mimi)

A quick link memo of HTML email marketing services for newsletters: MailChimp and Mad Mimi.

Facebook App/Page/Ad Terms and Conditions Link Summary

A link roundup of the official policies for Facebook apps, Pages, and ads.

Using Facebook Business Manager's 'Ad Account Partner' Feature for Facebook/Instagram Ad Management Services

Setup steps for running Facebook/Instagram ads on behalf of an advertiser using Business Manager partners.

How to Contact Facebook Business Manager Support Team (Chat & Email)

How to reach Facebook Business Manager's support team via chat or email, step by step.

Site That Shows Global Email Client Market Share

A reference site for global email client market share, useful when deciding which clients to test HTML emails on.

Set Google Ads Account Type to 'Organization' When Creating for Company Use

When creating a Google Ads account for company use, set the profile type to Organization, not Individual.

Creating MCC Account and Initial Setup to Start Google Ads Agency

Setting up a Google Ads MCC (Manager) account and its initial configuration to start an ads agency.

How to Display Ads in the Top Header Area with Google AdSense

Displaying ads in the top header area of a page with Google AdSense auto ads.

Linking Google Analytics and AdSense

Linking Google Analytics and AdSense to analyze the relationship between sessions, PV/UU, and AdSense revenue.

Don't Take Google Analytics Data at Face Value

Why you shouldn't take Google Analytics sampled data at face value, and when to build your own tracking.

How to Exclude Access to Specific Pages in Google Analytics

Excluding specific pages from Google Analytics reports using the segment feature in UA and GA4.

[Android] About 'Marketing Opt-out' in Google Play Developer Console

What the 'Marketing Opt-out' option in the Google Play Developer Console means and when to use it.

How to create a Google+ page

Reference articles I used when creating a Google+ page, plus notes on its impact on search results.

International Press Release Distribution Services and Blog Media [2021 Edition]

A 2021 roundup of international press release distribution and blog media options — PR Newswire, Medium, LinkedIn, Substack, and more.

Learning from 'シリコンバレーによろしく'! LinkedIn Mastery for Global Startups

For startups aiming for global market success, LinkedIn is not just another social network. It's a powerful tool that can be leveraged for trust building, lead generation, hiring, market research, and every aspect of business. This article explains how I'm implementing the LinkedIn mastery techniques introduced in the podcast 'シリコンバレーによろしく リターンズ'.

Introduction to llms.txt and OSS Marketing Insights

What is llms.txt? It's a file for LLMs to understand websites. We'll explain the benefits of implementation, how to write it, and the procedure. We'll also introduce hints for OSS marketing.

Complete List of Japan-Origin Products That Reached Product Hunt Daily Top 3 (2013–2025)

The rise of Japan-origin products on Product Hunt began with STUDIO in 2017. We confirmed 9 launches that achieved Daily top 3, with AI-powered products notably active since 2024. The example of indie developer Minute achieving 3rd place with a 'low-effort' strategy shows that top rankings are possible without large-scale marketing.

Reading Notes: PLG Product-Led Growth / 『PLG プロダクト・レッド・グロース「セールスがプロダクトを売る時代」から「プロダクトでプロダクトを売る時代」へ』

Notes from 'Product-Led Growth' on GTM strategy and the small team needed to run a product-led motion.

Summary of Good Books on Data Analysis and Engineering

Recommended books on data analysis and engineering, grouped into data infrastructure, ad-tech, and marketing & statistics.

social-share-urls: Easy Generation of SNS Share URLs

Using the open-source social-share-urls tool to bulk-generate share URLs for multiple social networks.