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Using Facebook Business Manager's 'Ad Account Partner' Feature for Facebook/Instagram Ad Management Services

Tadashi Shigeoka ·  Tue, November 23, 2021

I’ll introduce the setup steps for starting Facebook/Instagram ad management services using Facebook Business Manager’s “Ad Account Partner” feature.

Facebook

Background: Want to Provide Facebook/Instagram Ad Management Services

I’ll introduce how to use Facebook Business Manager’s “Ad Account Partner” feature to provide Facebook and Instagram ad management services.

Setup Steps for Facebook Business Manager's "Ad Account Partner" Feature

Prerequisites

Configure for each of the following Facebook Business Manager accounts:

  • [Advertiser Account]
  • [Ad Management Service Account]

[Advertiser Account] Link Facebook Page and Instagram Account to Facebook Business Manager

First, link the Facebook page or Instagram account you want to advertise to the [Advertiser Account]‘s Facebook Business Manager.

[Advertiser Account] Add [Ad Management Service Account] as Partner

Add [Ad Management Service Account] as a “partner” for the Facebook page or Instagram account you want to advertise.

[Ad Management Service Account] Create Ad Account & Register Credit Card

In the [Ad Management Service Account]‘s Facebook Business Manager, create an ad account and register a credit card.

[Ad Management Service Account] Add [Advertiser Account] as Ad Account Partner

In the [Ad Management Service Account]‘s Facebook Business Manager, add [Advertiser Account] as an ad account partner.

This time, I granted [Full Control - Manage Ad Account] permissions to enable ad management.

Confirm Ad Delivery is Possible

Finally, confirm that ad delivery can be started to complete the setup.

That’s all from the Gemba on wanting to start Facebook/Instagram ad management services using Facebook Business Manager’s “Ad Account Partner” feature.

Reference Information